Positioning a first-of-its-kind glucose biosensor for the consumer market.
Dexcom challenged us to introduce Frontier—their first over-the-counter glucose biosensor—with a breakthrough social strategy built for the wellness space. Serving as the Creative Director, I developed a framework designed to position Frontier beyond the clinical category, framing it as a bold, lifestyle-oriented tech product for consumers seeking proactive control over their health.
The strategy centered on shifting health data from a medical necessity to a lifestyle asset. We developed disruptive concept territories, channel-native content approaches, and a visual system that balanced technical precision with a premium, consumer-first aesthetic. By aligning the product with the visual language of wearable tech and modern wellness, we created a roadmap for a brand that felt both essential and aspirational.
While the product was ultimately never released, this project was a valuable exercise in redefining the visual language of the wellness category. It stands as an exploration of how complex health data can be humanized through design—creating a more accessible, lifestyle-driven experience that meets consumers exactly where they are.
Cutting-edge, not clinical. These concepts spotlight Frontier as a smart, resilient biosensor for modern life.
An educational series breaking down how glucose impacts health—delivered in bold, digestible visuals.
Virtual OOH billboards put Frontier’s benefits in motion—surfacing underwater, on hiking trails, and in cities.
We built a bold, energetic system to introduce Frontier as a lifestyle-driven tech product—breaking from clinical norms. Electric green accents, kinetic layouts, and modern data visuals brought clarity and momentum to every touchpoint.
Storytelling was organized around three key pillars: Technology, Freedom, and Wellness—each brought to life through bold visuals, educational storytelling, and interactive experiences.
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We built a bold, energetic system to introduce Frontier as a lifestyle-driven tech product—breaking from clinical norms. Electric green accents, kinetic layouts, and modern data visuals brought clarity and momentum to every touchpoint.
Storytelling was organized around three key pillars: Technology, Freedom, and Wellness—each brought to life through bold visuals, educational storytelling, and interactive experiences.
Cutting-edge, not clinical. These concepts spotlight Frontier as a smart, resilient biosensor for modern life.
An educational series breaking down how glucose impacts health—delivered in bold, digestible visuals.
Virtual OOH billboards put Frontier’s benefits in motion—surfacing underwater, on hiking trails, and in cities.
Designed for movement. These stories focus on lifestyle, performance, and the power of choice.
Profiles of everyday users and wellness influencers who use CGMs to optimize their health and habits.
A day-in-the-life series showing how real glucose data shapes small decisions—and big results.
Glucose, meet guidance. These concepts turn metrics into motivation, and content into tools for healthier living.
Real glucose fluctuations visualized across daily life—humanizing the highs, lows, and everything in between.
Low-glycemic recipes, nutritionist collabs, and an AR filter that makes smarter eating interactive and fun.
