Nespresso

Client

Fairmont

Location

USA

Year

2018

Services

Art Direction, UI/UX Design, Visual Design, Employer Branding

This winning proposal reimagined the Nespresso career site as a sensory-rich digital journey rooted in human impact, sustainability, and craft. Serving as the Art Director for the pitch, I led a vision inspired by the brand’s signature concept of “moments”—translating the passion behind exceptional coffee into a compelling narrative for prospective talent.

The approach utilized bold, capsule-inspired visuals paired with warm, purposeful storytelling to highlight Nespresso’s investment in both its people and the planet. By establishing a vibrant, editorial-style experience, we bridged the gap between a standard recruitment platform and a premium brand destination—inviting candidates to see their career as part of a larger, meaningful legacy from farm to capsule.

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Person in a purple turtleneck reaching upward against a clear blue sky with text labels for hormone therapy, gender-affirming care, and preventive health.

Animation of a woman in a purple dress standing on a rock, facing a large red circle with a blue background and a purple wavy shape at the bottom.

Animation of handy Medicare resources for you and your loved ones.

Animated infographic showing the definition of "What is a formulary." A bottle of medication labeled with the definition animates up on screen.

Collage including a smiling man with a headset, an older woman with glasses in a pharmacy, various healthcare icons, and spilled colorful pills with text about copay and drug coverage.

Animation of a hand holding a toilet paper. Text shows, "Do you go #2 at the office?"

Smiling elderly woman kissing a child on the cheek while another woman hugs them both at a kitchen table.

Animation of "Help at every step". A line going up and down animating showing all the steps with icons.

Smiling woman carrying a happy young girl on her back, with text about Aetna addressing holistic health and unique member needs including autism.

Animated illustration showing a phone with a cursor tapping on it. "Help at your fingertips" text animates in.

Animated illustration showing how to support an employee with mental health needs through active listening, encouraging seeking help, and sharing resources.

White cream shaped into a heart with purple text above reading 'Are you feeling flakey?'

Split-screen GIF comparing Do and Don’t for the summer. Do hit your hydration goals and Don't forget your sunscreen. We see a hand holding a bottle on the left and hand holding a sunscreen on the right.

A spoonful of creamy peanut butter with the words 'Nut my problem' partially visible behind it.

Crossword puzzle with words 'GET', 'MEDICARE', and 'READY' filled in purple letters on a white background and a navy patterned border.

Animation of "What is an out of pocket max?" with a calendar pages ripping. We see the definition on the last page of the calendar.

Two hands holding purple puzzle pieces labeled 'Aetna' and 'ACES' under the text 'We support every employee.'

Hand holding a detailed image of the moon with purple circular and linear graphic elements and text stating 'In NASA's mission, tech meets human ingenuity.'

Two astronauts floating in space with a purple geometric shape background and text about NASA's Artemis program planning to send the first woman and next man to the moon by 2024.

Space shuttle launching with plumes of smoke and purple graphic background beside text about NASA returning employees to space centers during the pandemic.

Illustration of a ladder leading up to a square opening in the sky showing the moon and stars, with text about NASA limiting the spread of disease and aiming for the moon and beyond.

Animation showing three purple airplane seats folding and unfolding in sequence.

Animated purple bubbles disappearing on a white background.

Animation showing the year 2022 going up to 2030.

Animated graphic showing an airplane being filled in with purple until it reaches 75% of its body.

Rebus puzzle with blue icons and text on white background: bacon minus 'BA' plus teapot, the word NEW, plus grill minus 'DR', and a cloud icon above.

Text on purple background stating 'The future of cloud for business will be...' with the letters YRDBHI displayed in a white box below.

56% of organizations aren’t investing in Cloud security with a LinkedIn poll showing 56% responded ‘Not at all’ to investing in Cloud security.

Text reading 'Cloud security is essential to take full advantage of business potential' next to a large purple fingerprint on a blue and purple gradient background.

Purple background with scattered glowing letters spelling and floating white musical notes.

Purple background with scattered white letters and musical notes, bordered by letters spelling AVISH on top and V R C E I on bottom.

Glitch-style text reading 'AI ACHIEVERS' on a vibrant purple background with floating scattered letters.

Text on purple background reading 'AI ACHIEVERS' with a description about companies having differentiated AI strategies and ability to operationalize for value.

Quiz card asking 'What is this sustainable technology?' with options: A green cloud, B chlorophyll filter, C algae-based fuel on a background of green radial pattern resembling plant cells or fibers.

Green lines radiating outward from a dark central core, resembling abstract fiber optic or cloud data visualization.

Human hand pointing down above the word TRUE and a white robotic hand pointing up below the word FALSE with OR in green text between them on a purple background.

Quiz card with text 'Artificial intelligence (AI) helps companies reduce carbon emissions.' and true/false buttons above a woman holding a smartphone wearing augmented reality glasses.

Career Site

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2026

gi studio NYC LLC