As part of a competitive pitch, I led a bold editorial and visual strategy designed to modernize Fairmont’s flagship publication. Our vision was rooted in a new intersection of storytelling, sustainability, and global culture—reimagining the magazine as a sophisticated, multi-platform brand asset.

The approach centered on a flexible design system built to extend seamlessly across print, digital, and social. From establishing new photographic direction and original columns to developing interactive content and launch campaigns, we built a framework that elevated Fairmont’s voice while remaining rigorously aligned with Accor’s global brand values.

The result was a concept that balanced heritage luxury with modern utility. By creating immersive feature formats and a refreshed tone, we proposed an editorial experience that was not only a guest amenity but a powerful vehicle for brand authority and cultural relevance.