Empowering emerging artists through mentorship, tools, and community.
Spotify and Visa challenged us to imagine a digital destination that equips rising artists not just to create—but to thrive. I led the creative direction and strategic concept for this pitch, developing a vibrant, editorial-style platform that blends real-world mentorship, hands-on business tools, and live event content to support sustainable creative careers.
The experience was built around three core pillars: Advice from the Pros (featuring industry icons), Tools & Resources (audience growth and financial literacy), and Live Moments (bringing IRL events like F1 Montréal into the digital fold). By establishing a modular content strategy, we ensured the hub's value could be atomized across social through motion-driven teasers and micro-tips, driving ongoing engagement beyond the platform.
A pitch-winning concept, this work balances Spotify’s bold visual identity with Visa’s expertise in professional growth. The result is a high-utility, mobile-optimized design system that empowers artists to turn their passion into a scalable business—reinforcing both brands as essential partners in the creator economy.
A video and article library where industry icons share personal stories and professional lessons. Each entry was designed with scannable takeaways and direct links to Spotify and Visa tools—bridging the gap between inspiration and immediate action.
This section provides a dual-pathway for growth, focusing on the artist as both a creator and a business owner.
A vibrant, co-branded system that expands the "Spotify for Artists" identity with bold color, playful shapes, and subtle animations. The design prioritizes a "mobile-first" experience, utilizing scalable content modules and clear hierarchies to drive engagement across a global, multi-device audience.
The homepage introduces the purpose of the hub and the Spotify x Visa collaboration, featuring a quick entry point to each main section (Advice from the Pros, Tools & Resources, Live Moments) with strong CTAs guiding users deeper into the site.
.gif)
.gif)
A vibrant, co-branded system that expands the "Spotify for Artists" identity with bold color, playful shapes, and subtle animations. The design prioritizes a "mobile-first" experience, utilizing scalable content modules and clear hierarchies to drive engagement across a global, multi-device audience.
The homepage introduces the purpose of the hub and the Spotify x Visa collaboration, featuring a quick entry point to each main section (Advice from the Pros, Tools & Resources, Live Moments) with strong CTAs guiding users deeper into the site.
A video and article library where industry icons share personal stories and professional lessons. Each entry was designed with scannable takeaways and direct links to Spotify and Visa tools—bridging the gap between inspiration and immediate action.
This section provides a dual-pathway for growth, focusing on the artist as both a creator and a business owner.
To extend the life of physical activations, we integrated event recaps featuring Spotify x Visa collaborations—such as the Montréal showcase with Role Model and Anderson .Paak. By linking cinematic artist spotlights with relevant business tools, we ensured that the energy of an IRL event was transformed into a long-term learning opportunity that maintains momentum well after the show ends.
This social carousel example distills high-level artist mentorship into bite-sized, actionable insights. Built from the hub’s core content, these frames are optimized for high-engagement platforms like Instagram and LinkedIn—providing a seamless bridge from social discovery to the full resource hub.
These examples demonstrate the system’s ability to scale across formats. The Teaser Post introduces the Spotify x Visa partnership with high-impact visual energy, while the Tip Post extracts specific value from the Tools section. Both are designed to maintain ongoing brand relevance and drive consistent traffic back to the platform.
