Tiffany & Co. Foundation

Client

Location

USA

Year

2025

Services

Creative Direction, UI/UX, Editorial Strategy, Brand Strategy, Concept Pitch

As part of a winning proposal currently in development, I led a bold editorial and visual strategy to celebrate The Tiffany & Co. Foundation’s 25-year legacy in ocean conservation and philanthropy. The vision centered on a refreshed digital experience designed to elevate the brand’s mission through immersive storytelling, modern UX, and motion-rich design.

The core of the strategy featured Stories from Our Ocean—a scroll-based microsite divided into five chapters that blend cinematic visuals with partner vignettes and forward-looking commitments. By streamlining navigation and establishing a more refined editorial tone, we transformed technical conservation data into an emotive brand experience that feels native to the Tiffany & Co. design language.

Supporting the launch, we proposed an interactive timeline of global milestones and a conceptual short film, The Sensory Ocean, designed to capture the wonder of marine ecosystems through sight, sound, and texture. This multi-platform roadmap was built to bridge the gap between legacy and the future—reinforcing the Foundation’s authority as a global leader in environmental stewardship.

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Animation of handy Medicare resources for you and your loved ones.

Animated infographic showing the definition of "What is a formulary." A bottle of medication labeled with the definition animates up on screen.

Collage including a smiling man with a headset, an older woman with glasses in a pharmacy, various healthcare icons, and spilled colorful pills with text about copay and drug coverage.

Animation of a hand holding a toilet paper. Text shows, "Do you go #2 at the office?"

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Animated illustration showing how to support an employee with mental health needs through active listening, encouraging seeking help, and sharing resources.

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Split-screen GIF comparing Do and Don’t for the summer. Do hit your hydration goals and Don't forget your sunscreen. We see a hand holding a bottle on the left and hand holding a sunscreen on the right.

A spoonful of creamy peanut butter with the words 'Nut my problem' partially visible behind it.

Crossword puzzle with words 'GET', 'MEDICARE', and 'READY' filled in purple letters on a white background and a navy patterned border.

Animation of "What is an out of pocket max?" with a calendar pages ripping. We see the definition on the last page of the calendar.

Two hands holding purple puzzle pieces labeled 'Aetna' and 'ACES' under the text 'We support every employee.'

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Two astronauts floating in space with a purple geometric shape background and text about NASA's Artemis program planning to send the first woman and next man to the moon by 2024.

Space shuttle launching with plumes of smoke and purple graphic background beside text about NASA returning employees to space centers during the pandemic.

Illustration of a ladder leading up to a square opening in the sky showing the moon and stars, with text about NASA limiting the spread of disease and aiming for the moon and beyond.

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Animation showing the year 2022 going up to 2030.

Animated graphic showing an airplane being filled in with purple until it reaches 75% of its body.

Rebus puzzle with blue icons and text on white background: bacon minus 'BA' plus teapot, the word NEW, plus grill minus 'DR', and a cloud icon above.

Text on purple background stating 'The future of cloud for business will be...' with the letters YRDBHI displayed in a white box below.

56% of organizations aren’t investing in Cloud security with a LinkedIn poll showing 56% responded ‘Not at all’ to investing in Cloud security.

Text reading 'Cloud security is essential to take full advantage of business potential' next to a large purple fingerprint on a blue and purple gradient background.

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Purple background with scattered white letters and musical notes, bordered by letters spelling AVISH on top and V R C E I on bottom.

Glitch-style text reading 'AI ACHIEVERS' on a vibrant purple background with floating scattered letters.

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Quiz card asking 'What is this sustainable technology?' with options: A green cloud, B chlorophyll filter, C algae-based fuel on a background of green radial pattern resembling plant cells or fibers.

Green lines radiating outward from a dark central core, resembling abstract fiber optic or cloud data visualization.

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Quiz card with text 'Artificial intelligence (AI) helps companies reduce carbon emissions.' and true/false buttons above a woman holding a smartphone wearing augmented reality glasses.

Website Refresh

We reimagined the Tiffany & Co. Foundation’s website to align with the brand’s refined identity and ocean-forward mission. The refreshed experience emphasized clarity, elegance, and usability—featuring a dynamic global grants map, a redesigned philanthropic timeline, and editorial-style content modules that brought the Foundation’s impact to life. The new site architecture prioritized accessibility, immersive storytelling, and alignment with Tiffany’s visual system, setting the stage for deeper audience engagement.

25th Anniversary Campaign

To mark the Foundation’s milestone anniversary, we developed a campaign that celebrates its long-standing ocean conservation work while inspiring future impact. Four digital-first storytelling concepts brought the Foundation’s mission to life:

Stories From Our Ocean (Microsite) – A scroll-based narrative hub interweaving visuals, archival milestones, and future commitments.‍
25 Years of Lasting Legacy (Interactive Timeline) – An immersive timeline transforming key moments into richly visual, editorial scenes.‍
The Sensory Ocean Experience (Video) – A cinematic film capturing the ocean through the senses—sight, sound, texture, and awe.
Stories From Our Ocean (Video) – A human-first documentary highlighting scientists, artists, and conservationists behind the work.

Stories From Our Ocean

‍A human-first film highlighting the scientists, creatives, and partners behind the Tiffany & Co. Foundation’s ocean work. Through intimate interviews, we uncover the history, vision, and real-world impact of the Foundation’s 25-year legacy—interwoven with archival milestones and future-facing initiatives.The film blends personal voices with purpose, spotlighting the people who bring ocean conservation to life.

The Sensory Ocean

‍A cinematic short that brings the ocean to life through the senses—salt in the air, sand underfoot, the shimmer of sunlight on water. Designed to be visceral and immersive, the film uses layered visuals and sound design to capture the awe, intimacy, and urgency of ocean conservation.Structured in three acts, the narrative moves from wonder (Act 1: Awe) to human connection (Act 2: Connection) to the Foundation’s global impact (Act 3: Legacy & Future), closing with a call to preserve what can’t be replaced.