Positioning Amazon as a destination for customer-obsessed science.
We developed a winning proposal to position Amazon Science as a global thought leader in research and innovation. Serving as the Group Creative Director for the pitch, I led a strategy focused on humanizing Amazon’s competitive edge—its scientists—through a combination of high-level storytelling and a modular visual system designed to scale across channels.
The strategy focused on transforming data-heavy research into engaging, approachable narratives that felt native to social and digital platforms. We proposed a bold visual language that balanced futuristic textures and dimensional graphics with curated photography, providing a roadmap for building brand authority that resonated with both the scientific community and the general public.
The resulting framework included everything from multi-platform social amplification to immersive editorial formats and personalized newsletter concepts. By aligning rigorous scientific accuracy with premium creative execution, we established a scalable system that differentiated Amazon’s research from its peers while reinforcing the brand’s core promise of customer-obsessed innovation.
To support an interview with AI pioneer Michael I. Jordan, we created a high-level explainer that paired his headshot with a simplified breakdown of key machine learning concepts—making complex ideas easier to grasp at a glance.
We extended the story across LinkedIn, X, and Instagram: animating the graphic for LinkedIn, using a curiosity-driven poll on X, and inviting followers on IG Stories to submit questions for Jordan to answer via video.
To create brand consistency, we proposed a bold system blending futuristic textures with human-first photography—transforming complex data into approachable storytelling.
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To create brand consistency, we proposed a bold system blending futuristic textures with human-first photography—transforming complex data into approachable storytelling.
To support an interview with AI pioneer Michael I. Jordan, we created a high-level explainer that paired his headshot with a simplified breakdown of key machine learning concepts—making complex ideas easier to grasp at a glance.
We extended the story across LinkedIn, X, and Instagram: animating the graphic for LinkedIn, using a curiosity-driven poll on X, and inviting followers on IG Stories to submit questions for Jordan to answer via video.
We proposed a carousel to introduce Amazon’s new generative AI tools—Bedrock, Titan, and CodeWhisperer. Each frame simplified a complex topic, helping audiences understand the value of each tool, one swipe at a time.
To showcase Pixieray’s adaptive eyewear, we designed an animation that shifted from blurry to clear—mirroring how their glasses work in real time. A custom LinkedIn header helped preserve the article’s headline and boost clarity, curiosity, and clicks.
To showcase NHL EDGE IQ’s new Opportunity Analysis metric, we redesigned the visuals to feel sharper and more human—replacing abstract diagrams with real player imagery and Amazon’s signature orange to bring drama and clarity to the science of the game.
We mocked up a newsletter concept that curates top headlines, stories, and visuals from Amazon Science—designed to spark anticipation, strengthen loyalty, and keep readers coming back.
We reimagined SCOT as the nervous system of Amazon’s supply chain—using a high-tech brain visual to show how it powers every step behind the scenes, from fulfillment to delivery.
