To help reposition Lockheed Martin for the future, I served as a lead Art Director on a campaign anchored in a bold brand promise: Engineering a Better Tomorrow. Working in a high-autonomy team, I was responsible for a range of high-stakes executions—from branded graphics for the Farnborough International Airshow to comprehensive out-of-home takeovers at the Pentagon Transit Center.

Beyond physical environments, we brought new energy to the brand’s digital presence by leveraging the global anticipation surrounding the Orion EFT-1 spacecraft launch. By aligning technical innovation with human-centered storytelling, we built a consistent visual language that resonated with both government stakeholders and the general public across every digital touchpoint.

The results were measurable: in the six months following the launch, the brand’s social following grew by 50%, with a 153% increase in average engagement per post. This project proved that even the most technical legacy brands can build meaningful connections through strategic design, clarity, and intentional, collaborative storytelling.