Tiffany & Co. required a global press destination that matched the speed of modern media without sacrificing luxury craft. I led an editorial-first refresh of the Newsroom, streamlining the internal publishing workflow to allow for real-time storytelling while optimizing the asset-delivery system for the global press. The result is a high-performance editorial platform that functions as a seamless bridge between the brand’s heritage and its daily digital presence.

The original design struggled with inconsistent asset specs, often leading to awkward header visuals. To fix this, we introduced a flexible system with multiple header image treatments that keep the layout clean and cohesive, regardless of image dimension.

We gave the homepage an editorial refresh with bolder sectioning, clearer hierarchy, and a more immersive scroll. On the news archive page, we added a filtering system to help users quickly surface content by category. The article page also received a full redesign: new header styles, larger headlines, striking pull quotes, sleek image galleries, and improved readability throughout.

Navigation was streamlined as well—press releases and recent articles now surface dynamically within the dropdown, making it easier to browse. We also updated the timeline on the Tiffany Diamond page to better showcase key historical moments.