Accenture

B2B Social Campaigns

Making enterprise innovation accessible, engaging, and on-brand.

Client
Accenture
Location
USA
Year
2021
Services
Creative Direction, B2B Strategy, Visual Systems

As a global leader in professional services, Accenture needed a social presence that matched the pace and complexity of its innovation. I led the development of multi-channel campaigns across critical verticals—including AI maturity, sustainability, and cloud computing—to speak directly to C-suite decision-makers in business and government.

Our approach focused on clarity and credibility: translating enterprise-scale thinking into digestible storytelling. Each campaign used bold design, interactive formats, and channel-native thinking to ensure that high-level thought leadership was not just seen, but actionable for a global audience across LinkedIn and beyond.

The result was a unified, flexible visual system that made Accenture’s innovation more human and accessible without sacrificing technical rigor. By establishing these design frameworks, we empowered the brand to maintain a consistent, high-impact voice across a constantly evolving landscape of digital touchpoints.

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Accenture
Accenture

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